AIR ADVERTISING

is a persuasive form of OOH advertising. It is:
- an alternative to classic advertising, but also
- a complementary form of promotion in the marketing mix
Aerial banner towing is the most effective means of air advertising.

Audience:

According to ANAT:

» about 1,8 million tourists reached in 2010 the Romanian coast resorts. » over 30.000 tourists went to Romanian Riviera on 1st of May 2010, double in comparison with initial estimates of National Association of Travel Agencies.
» The number of foreign tourists that spent their holidays on the Romanian coast through travel agencies increased with 30% compared to 2009.

According to official reports of the Constanta County Police Inspectorate:
» During July-August 2010 registerd an increasing number of tourists visiting the seaside. Of the total tourists visiting the seaside, two thirds chose Mamaia and the rest the South coast (especially Neptun, Jupiter, Costinesti, Eforie Nord), Vama Veche and Costinesti.
» Most foreign visitors come from countries in Europe (92,9%). 56.5% of arrivals are from European Union countries: from Hungary (22,5 %), Bulgaria (10,1%), Germany (4,9 %), Italy (3,8 %) and Austria (2,2 %)
» 5% over the same period last year.

Air advertising benefits:
- high reach
- visual impact and memorability
- immediate results reflected in sales growth
- targeting (geographic, demographic, psychographic, hourly, daily)
- cost – effective – lower costs compared to classic advertising
- inovation in an environment where the message does not compete with other advertising messages

Campaign types:

- Brand awareness campaign

- Sales growth campaign

- Launchings

- Corporate events, concerts etc

- Personal events

Prices:

Monday – Thursday
08.30 – 13.00 – 350 euro + VAT / flight hour + installation fee
13.30 – 20.30 – 340 euro + VAT / flight hour + installation fee
Friday – Sunday
08.30 – 13.00 – 380 euro + VAT / flight hour + installation fee
13.30 – 20.30 – 360 euro + VAT / flight hour + installation fee
To these costs installation fee is added:
M – T: 12 euro + VAT / flight
F – S: 16 euro + + VAT / flight

Discount policy: Discounts can be provided for: volume, advance payment, off-season flight or welcome bonus.
Length of a complete tour of the seaside: approx. 2 hours

Flight length may also be:
- 1 hou
- 30 minutes

Full route: TUZLA – COSTINESTI - 23 AUGUST - OLIMP - NEPTUN - JUPITER - CAP AURORA - VENUS - SATURN – MANGALIA – 2 MAI, VAMA VECHE (flight above the city, returning above the beach to TUZLA), EFORIE SUD - EFORIE NORD - AGIGEA - LAZU – CONSTANTA – MAMAIA SAT, MAMAIA NORD, NAVODARI

Planning

CONTRACTING shall be done at least 7 days before starting the campaign.
FLIGHT PLANNING is based on the "first come first served" principle – according to the remaining space in the planning.
The Airport GUARANTEES THE EXCLUSIVITY for the type product/ service promoted by any of its clients. The Airport reserves the right to increase the discount based on the specific media planning. An additional discount is offered for:
» Early contracted flights
» Out of season contracted flights
» Out of prime time intervals flights

Contract

can be set:
» Either paying for the effective flight time
» Or paying for the seaside tour (calculated from average time of a race). No matter the client, the payment needs promissory note guarantee.

Tipuri de banner:
Depending on the campaign, banners can be:
- disposable (for single use)
- of medium resistance (3 – 10 hours)
- high strength (for unlimited flights)

Banner layout
- The bigger, the better!
- Keep it simple!
- High contrast & bright colors!

Technical specifications of the banner
PRODUCT: towed by plane banner (special flag)
DIMENSIONS: 10 x 3 m
PRINT: one sided print, vivid colors
TOWING DIRECTION: the flag moves only to the left

FINISHING:

» In the left - 6 cm pocket where a 4 cm diameter sustaining pipe is introduced
» in the right - mesh (ideally PK 98, but PK 5 also) or other durable textile net material with wholes (like classic net-veil), unprinted, of 1,5 m length
» up / down – double hem sewing
NOTE!!! All seams (joints) will be done in the flight direction
OPTIMUM WEIGHT: 6-7 kg
NOTE: If the weight exceed limits, the banner can be refused.
RECOMMENDED MATERIAL for the flags used in campaigns of over 4-5 towings: Nylon Ripstop F111 ALL kinds of banner must meet all requirements regarding dimension, finishings and weight.
The only accepted incompliance are:
» The material used for resistance (tail) – in case of medium or single use, can be a replacement.
» Printing: in case of single use banners, printing made with colored spray is acceptable.

Banner reception
The banner has to be delivered at least 3 days before starting the campaign – together with a handover report.
The customer receives within 3 days a COMPLIANCE NOTE from REGIONAL AIR SERVICES Technical Department. If the banner does not meet expectations:
» The supplier may refuse towing, without refunding campaign cost
» The client can remake the banner in 7 days, by rescheduling the tours in the available slots in the schedule, with no modification of settled campaign costs.

Warantee
Regional Air Services is the only local provider that can honor banner towage services under legal and security conditions.
» The airport guarantees services quality and compliance of all parameters imposed for air advertising services.
» The tours that cannot be performed because of weather conditions or of restrictions imposed by authorities (the CAA, the Air Force, etc.) will be rescheduled together with the client and with client's consent in the best available slots (those that typically get lowest discounts) and are charged with the price already offered.
» The Air Advertising service is controlled by following departments: control Tower, Flight Dispatch, Quality and Commercial Departments.
» Commercial Department issues periodic reports on air advertising activities, where specifies: type and registration of the aircraft, pilots name, engine start time, departure time, landing hour, route and observations.

PORTFOLIO • BINGO • ALKA / NUTLINE • BECKS • BRD • ADEVARUL HOLDING • I Link • CATENA • HERBAL ESSENCES • GLONT • ENTRAN • ALGIDA • ASTRA ASIGURARI • PRIVACY

Contact:

Commercial
Cristina Mitchievici:
cristina.mitchievici[a]regional-air.ro
Phone/ Fax.: +40 375 390 390 / +4 0241 733 450
Mobile: +4 0754 070 551

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